Wilmington's top wallcovering company
You train inside Intracoastal Wallcovering, the booked-out $600K/year luxury installer designers and builders call first.
For People Who Want a Trade, Not Another Course
Become a Hang-Ready Wallpaper Installer in Just 3 Days
WITHOUT trade-school debt, a 4-year apprenticeship, or quitting your job to do it.
Claim Your Spot
10 of 10 seats remaining
November 6–8 · Wilmington, NC
Step 1: Watch the Video
Step 2: Claim Your Spot Below
Answer Five Quick Questions.
No payment now. The application's quick. It just books your 15-minute call with Joe. That call is where you find out if the school's right for you.
10 of 10 seats remaining
November 6–8 · Next Cohort · Applications Open
What Makes the School Different
Taught by the owner
Joe built the company from his first roll, and he's on the floor with you the entire school, start to finish.
Ten people, hands-on
You learn by doing: hands on the wall from the first morning of the school.
You leave with a direction
A shot at an interview, placement help through our network, or the tools to go independent.
Your Instructor
Joe Dooley, Owner of Intracoastal Wallcovering
Joe hung his first roll in 2023. Today Intracoastal Wallcovering installs for luxury homes, designers, and builders across the Southeast, booked out weeks at a time. The school exists for one honest reason: he can't hire installers fast enough, and neither can anyone else.
Hear What Clients Say"The installation was excellent: professional, responsive, a great communicator. We'd highly recommend."
Lynn R., Wilmington"They truly helped make our house a home. Very professional and they know how to get the job done."
Nichole L.Cohort Dates · 10 Seats Each
September 18–20, 2026 Founding Cohort
Sold Out
November 6–8, 2026 Next Cohort · optional Business Day: Nov 9
Applications Open
December 11–13, 2026 optional Business Day: Dec 14
Applications Open
Travel & lodging are on you. We'll send recommendations for hotels and Airbnbs near the warehouse. Wilmington's a beach town: plenty of students bring the family and make a trip of it.
Tuition & What's Included
- 3 days of hands-on training: max 10 students$4,500
- All tools & materials, provided at your wall station$500
- First-Job Kit: pricing calculator, estimate & contract templates$750
- Extended support: lifetime access to our private Facebook group of grads & working installers$750
- Light breakfast, snacks & lunch provided all 3 daysIncluded
- Certificate of completionIncluded
- Total value$6,500+
- Your tuition$3,500
Thinking of going independent? After Day 3, add the optional Business Day: a full fourth day on pricing, estimating, and getting clients. $997, and it includes your first 3 months inside the School of Business, then $197/mo to stay in.
Frequently Asked Questions
The opposite. No bad habits to unlearn. The curriculum assumes you've never touched a roll of wallpaper.
You pick a time for a 15-minute call with Joe. He tells you straight whether the school fits. No payment until you both say yes.
Say so on the call. There's an online path (the School of Business: the business system, coaching, and software, no travel required).
Everyone who completes the 3-day school gets lifetime access to our private Facebook community: graduates and working installers in one group.
If you choose the fourth day, it includes your first 3 months inside the School of Business, our online program for the business side of the trade: the pricing and client-getting system behind Intracoastal Wallcovering, weekly group coaching with Joe, and the wallpaper-business software that runs our own shop. Your first 3 months are included free, then it's $197/mo to stay in.
Next Cohort · November 6–8, 2026 · Wilmington, NC
Ten Seats. That's the Whole School.
Watch the video, answer five questions, and let's talk about whether this is your trade.
The Walls Speak for Themselves.
Our company's work, and the standard you'll learn to hit.
